How Orange Brown Moves Specialty Coffee With a Partner That Cares

Company Overview

Orange Brown sources and imports high-quality Brazilian green coffee for specialty coffee roasters across North America, shipping palletized green coffee to roasters of all sizes. In specialty coffee, reliability and timing are part of the product.

They moved their palletized freight to FreightSimple for faster quoting, better visibility, and a smoother claims process, backed by a team that treats their customers the way Orange Brown treats theirs.

The Challenge

Before FreightSimple, freight was a time sink.

Time lost quoting. The team spent a lot of time waiting on quotes.

No visibility. Limited insight into shipments once they were on the road.

Messy claims. Resolving claims was a slow, frustrating process.

It added unnecessary admin work and made it harder to give customers timely updates when they needed them.

The Solution

Orange Brown chose FreightSimple for the platform, service quality, reliability, and pricing. What stood out was the service: from the start it was clear FreightSimple cared about its customers the same way Orange Brown cares about theirs, which made the decision easy.

Quoting without the wait. Fast quotes replaced the back-and-forth.

Visibility from pickup to roaster. Clear tracking across every shipment.

A claims process that does not fight back. Streamlined and far less frustrating.

Competitive pricing. Costs have stayed competitive lane to lane.

Results

Since switching, freight has gone from a chore to a strength.

• Time back. Faster quoting, better visibility, and a streamlined claims process, around 1 to 3 hours saved a week.
• Less manual work. Freight stopped being an admin burden.
• Pricing that holds up. Competitive costs without trading away service.
• A trusted partner. FreightSimple has become a partner in moving coffee reliably across Canada.

What They Say

I’d have no problem recommending them. The platform is easy to use, the pricing has been competitive, and their customer service has been consistently responsive. When issues come up, they’ve been easy to work with and quick to help resolve them.

- Wade, Partner, Orange Brown

Key Takeaways

1. Service is a differentiator. A partner who cares like you do turns freight into a relationship, not a transaction.

2. Visibility protects trust. Tracking from pickup to delivery keeps roasters informed and confident.

3. Less admin, more focus. Faster quoting and easier claims free the team for the core business.

Results are specific to this customer and may vary. Based on a real customer interview, published with permission.